Questions I’ve been getting

March 8, 2008

Since my last post, I’ve been getting lots of questions from people regarding what the project is. I thought I should put up a post answering some of the more common questions

What is Project Loyola?

Project Loyola is an ARG created by me and fellow students to document the ARG development process. We originally decided to create an ARG because of an interest in massive multi-player cooperative game mechanics (that’s a mouthful).

We knew we were never going to create an ARG on the scale of the commercial ARGs, like the Dark Knight or Cloverfield. We decided to create a grassroots ARG and document the hell out of it! That way, future students or grassroot developers interested in ARG development could have at least a smidgen of information to build off of.

That’s nice. What’s an ARG?

An ARG is an Alternate Reality Game. It’s a game which takes place in the real world and in the virtual world. Non-Player Characters interact with Players via the internet, phone calls and text messages.

So, how do I play an ARG?

It’s actually fairly simple. All you have to do is find clues that lead you to the next part of the game. Clues can be hidden in many different places; from websites, to emails, to phone calls you may receive from characters in the game.

Wait, I’m confused. How do I play?

If you want some good sources of information for playing an ARG, I’d suggest heading over to the following websites and do some reading.

Doing research on the net about how to play will help you with the mentality of, well, how to play.


Launch of Project Loyola ARG

March 5, 2008

The official press release:

SCAD Students Announce the Launch of Project Loyola ARG

Savannah, Georgia, March 1, 2008 — A group of senior students from the Savannah College of Art and Design announced the release of Project Loyola, a student-developed alternate reality game (ARG) that allows its players to unravel the mysteries behind the disappearance of its main character, Alex Loyola.

Like all games in the ARG genre, Project Loyola invites players to go on an adventure that takes place in both real and virtual space. However, the Project Loyola ARG is also one of the first student-developed projects in the field of alternate reality gaming. The initial launch of this project, along with a promotional campaign spanning multiple sites such as Facebook, and many other sites, will take place on March 5th, 2008.

“We initially decided to develop an ARG because of the uniqueness of the project,” said Jeff McNab, project lead for the Project Loyola.

“We quickly found out that there is little information regarding ARG development and turned our project into a sort of test-bed for future students interested in ARG work. We wanted to find out what works, what doesn’t and most importantly, document every step of the way.” The Project Loyola team plans on releasing this documentation once the project goes through an initial testing phase to document player interaction.

For more information on the Project Loyola ARG, visit

The Project Loyola Team is composed of five main members: Jeff McNab, Ashley Waldbaum, Francisco Rodriguez, Stephen Lawrence and Greg Morgan. They, along with a variety of volunteers, faculty members, and students on multiple fields of study, are responsible for the both the development and maintenance of the first student-developed alternate reality game in the Savannah College of Art and Design.

A Sad Day

March 5, 2008

Everyone has probably heard about this already, but Gary Gygax, one of the creators of Dungeons and Dragons, passed away today at the age of 69. I’ve been playing D&D off and on for the better part of sixteen years. I owe a lot of my interest in games and game design to my fascination with that game. Words can’t even do the man justice for what he did. RIP Gary.